All articles by arpita kala
arpita kala
How the life sciences sector can defend against the top five data protection challenges
Pharma and healthcare organisations use patient data to deliver personalised treatments and efficient care, but the digitalisation of the industry raises new privacy and cybersecurity concerns. We explore how the life sciences industry can address these challenges to create a secure and compliant health data ecosystem.
No more cookies: How healthcare companies can gain trust for data consent
Healthcare and life sciences companies have long relied on third-party cookies for their digital marketing. As browsers now start to block these data-tracking tools, we explore how companies can deliver personalised digital experiences by using a transparent digital approach.