A GlobalData survey has found the leading trigger for purchasing cyber insurance is being advised by a broker. In an SME insurance market where low awareness and under-insurance continue to widen the cyber protection gap, cyber insurance is increasingly being recognised by industry experts as a major growth opportunity. Meanwhile, CFC Underwriting Limited (CFC) has launched a new tool to help brokers explain cyber risk in clear commercial terms and close the SME cyber protection gap.
According to GlobalData’s 2025 UK SME Insurance Survey, 26.7% of SMEs purchased cyber insurance because they were advised by a broker to do so. This finding underscores the central role of broker-led distribution in driving cyber insurance uptake among smaller businesses, where trust in intermediaries and clear explanation of coverage are often decisive factors in purchasing decisions.
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Source: Globaldata’s 2025 UK SME Insurance Survey.
Meanwhile, CFC has launched a new Cyber Threat Review tool designed to help brokers communicate cyber risk in clear commercial terms and bridge the SME cyber protection gap. The tool provides tailored insights into a business’s specific cyber exposures, translating complex technical vulnerabilities into practical business risks such as financial loss, operational disruption, and reputational damage. According to GlobalData’s 2025 UK SME Insurance survey, 40.4% of SMEs think it is unlikely their company will be a target of a cyberattack and 9.2% have not even heard about it. By reframing conversations away from technical terminology and towards tangible commercial impact, CFC aims to improve understanding and purchasing confidence among SMEs that may previously have viewed cyber insurance as non-essential.
The rollout of the tool highlights the value of embedding risk intelligence into the distribution process. By equipping brokers with business-specific cyber risk assessments at the point of sale, CFC reduces the friction that has traditionally discouraged SMEs from engaging with cyber insurance. The launch of this cyber tool offers a clear example of how insurance providers can use technology-enabled advisory capabilities to close the SME cyber protection gap. In doing so, it enhances broker effectiveness, improves SME awareness of cyber exposures, and supports sustainable growth in a historically under-penetrated line of business.
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