The majority of pet owners are not using smart devices to monitor their pet’s fitness, activity or sleeping patterns, a GlobalData survey has found. Meanwhile, Agria Pet Insurance and Maven Pet have partnered to combine real-time pet monitoring with lifetime insurance. The partnership could aim at the high number of customers who do not already have smart devices.

GlobalData’s 2025 UK Insurance Consumer Survey shows that most pet owners are not yet using smart devices to monitor their pets, although around 40% say they would consider doing so. Current usage remains relatively low across all use cases, peaking at 29.1% for location tracking and 23.2% for general health. Adoption is particularly limited for areas such as sleeping patterns (12.3%) and play (15.1%), which highlights that while awareness is growing, many applications are still seen as non-essential. However, the consistently high proportion of owners open to using these devices suggests underlying demand is already in place, indicating that barriers to adoption may be driven more by perceived value and awareness than lack of interest.

Meanwhile, Agria Pet Insurance and Maven Pet have partnered to deliver a more proactive approach to pet care, combining real-time monitoring with lifetime insurance cover. Their solution uses a lightweight collar-based tracker to monitor activity, rest, and key health indicators, which enables earlier detection of potential issues. Data from Maven Pet shows that around 10% of pets receive concerning health alerts each month, while nearly 80% show early warning signs, which highlights how frequently underlying issues can go unnoticed. By integrating continuous monitoring with insurance, the model aims to shift pet care from reactive treatment to prevention, improving outcomes for pets while reducing long-term costs for owners and insurers.

Insurers have a key role to play in driving adoption by clearly demonstrating the value of smart pet monitoring and integrating it into core offerings. This could include bundling devices with policies, offering incentives or premium discounts, and using data insights to enhance customer engagement. As awareness of preventative care grows, positioning these tools as a way to improve pet health outcomes, while reducing long-term costs, will be critical in encouraging wider uptake.