Europe’s asset management industry has shrugged off the
slump of 2008 to record a new all-time high in assets under its
management at the end of 2010. Playing the key role was robust
performance from equity and bonds with new inflows accounting for
just more than a third of the industry’s solid


Bar chart showing total assets under management in the European asset management industry Putting the dark days of the global economic crisis behind
it, Europe’s asset management industry has bounced back to record a
new-high in total assets under management (AuM) in 2010. This is
revealed in the European Fund and Asset Management Association’s
(EFAMA) just-released annual review of asset management in

Although it is still a preliminary
estimate, EFAMA put total AuM by more than 3,100 asset management
companies registered in Europe at the end of 2010 at €13.8trn
($19.3trn). This was €1.4trn (11.3%) above the €12.4trn recorded at
the end of 2009 and €2.9trn (26.6%) above the €10.9trn seen at the
end of 2008.

The estimated 2010 year-end total
is €200m (1.5%) higher than the all-time high total of €13.6trn
reached at the end of 2007. As a% of Europe’s GDP, year-end 2006
total AuM remains a record at 106% of GDP. Total AuM stood at 103%
of GDP at the end of 2010 having reached a low of 81% of GDP in

EFAMA estimates that in 2010 market
appreciation was responsible for 65% of the increase in AuM while
inflows added the remaining 35%. EFAMA noted that investors’
increasing risk appetite at the beginning of 2010 saw increased
interest in higher yielding assets and resulted in a strong rise in
the net sales of long-term UCITS (undertakings for collective
investment in transferable securities) excluding money market funds
to €292bn from €195bn in 2009.

Special funds reserved to
institutional investors, added EFAMA, also benefited in 2010
receiving a record €149bn inflow, €100bn more than in 2009. In
parallel, very low short-term interest rates and competition from
bank deposits led to some investors shifting assets away from money
market funds.

EFAMA said equity funds experienced
the strongest asset increase in 2010 (19%), followed by bond funds
(17%), balanced funds (16%) and money market funds (16%).

EFAMA noted: “Applying these growth
rates to the asset mix observed in the investment fund assets
managed in Europe, those assets can be estimated to have increased
to €6.9trn in 2010.”


The big-three

Table showing the top 20 insurers and bancassurers in the GLOBAL ASSET MANAGEMENT INDUSTRYEFAMA noted asset management in Europe remains dominated by
managers in four countries – the UK, France, Germany and Italy –
accounting for a combined €8.717trn (70.5%) of total AuM at end of

The UK’s asset management industry
was well ahead with its 179 participants (186 in 2010) having total
AuM of €3.783trn at the end of 2009 to give it a market share of
30.6%. France’s 567 asset management companies (600 in 2010) ended
2009 with total AuM of €2.816trn to give it a market share of
22.8%, while Germany’s 301 asset management companies (304 in 2010)
had total AuM of €1.46trn to give it an 11.8% market share.

In fourth position, Italy’s 315
asset management companies (305 in 2010) had total AuM of €658bn at
the end of 2009, giving it a market share of 5.3%.

Although in third position, Germany
is home to the world’s largest asset manager outside the US,
Allianz. According to consultancy Towers Watson, the German insurer
had AuM of $1.859trn at the end of 2009, ranking it behind US asset
mangers BlackRock ($3.346trn) and State Street Global

Among insurers, Axa’s total AuM of
$1.453trn ranked it sixth in the world. It was followed by
bancassurer BNP Paribas, with total AuM of $1.327trn.

Next in line among European
insurers was Generali which with total AuM of $609.32bn came in
21st position. The Italian insurer was followed in 22nd position by
UK insurer Aviva which had total AuM of $571.67bn.

In total, 18 insurers/bancassurers were listed among the world’s
top 50 asset management companies in Towers Watson’s ranking. Of
the insurers, 10 were European.