The Swiss digital health platform company dacadoo and T&D Life Group’s holding company from Japan will cooperate in the development of digital life insurance products for Japan.

dacadoo develops and operates its digital health engagement platform to motivate users to achieve and maintain healthy lifestyle habits.

The digital user journey is optimized to engage clients of insurers and it is delivered through mobile apps (iPhone & Android) and a web app built in responsive design. It combines motivational techniques from behavioural science, with functions from online gaming and social networks that involve users in their holistic health – Body, Mind and Lifestyle.

By combining the patented dacadoo Health Score with personalized health coaching by the rule- and an AI-based automated coach, dacadoo customers can achieve high levels of long-term user engagement and produce positive outcomes.

The T&D Life Group will, by leveraging the digital health technology and infrastructure of dacadoo, aim to deliver advanced digital life insurance products which support customer’s wellbeing, and also, pursue a range of innovations in areas such as customer relationships, marketing and underwriting.

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