Online discount life insurance and protection broker Cavendish Online has appointed Luke Barber as business development manager.

Barber’s responsibility’s will be to grow Cavendish Online’s white label life insurance and protection comparison service.

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Cavendish Online’s white label service is aimed at providing intermediaries and aggregators with a sophisticated online life insurance journey, as well as providing non-advised and advised telephone sales which can be accessed on a standalone basis or combined with the white label service.

Barber joins Cavendish Online from LifeQuote where for the last 8 years he has been responsible for managing the key intermediary accounts and attracting new partnerships.

He has over 10 years’ experience in the life and protection industry focused mainly on relationship management and new business.

 Ian Williams, managing director of Cavendish Online, commented: “We have spent nearly 20 years developing and refining our service and we are one of the leading online providers of life and protection products in the UK with the highest persistency rates in the country, market leading conversion rates and very high customer retention.

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“We believe there are thousands of mortgage brokers and other advisers out there with customers who need life insurance and protection products but simply don’t have the time, the skills or the administrative support available to turn those opportunities into additional income. With us providing the system and Luke managing the relationships and supporting our intermediary partners I’m sure our success is going to continue to grow.”