Insurance major Zurich has rolled out its new UK broker trading platform known as Zurich Online for SME and speciality business.

Built in collaboration with brokers, the platform can provide an intuitive, faster and more flexible digital experience to brokers catering to SME and specialty business.

Specialist underwriters working at Zurich’s centres of excellence in Leeds and Cardiff will support the broker trading platform. They will be responsible to take decisions and deliver responses quickly.

As part of the launch, Zurich has also reviewed and improved all SME policies, including its new digital combined product that combines seven existing products into one, including cyber, contractors’ all risks, and legal expenses.

Zurich UK head of SME Paul Tombs said: “We’ve always listened to our brokers and we’ve constantly sought to modernise, evolve and explore new ways of making Zurich easier to deal with.

“We’ve the hunger and desire to help brokers win, and retain, SME business, so this launch represents a very significant and exciting step forward for Zurich and proposition that we offer to our brokers and their clients.”

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Tombs further said that SMEs are the lifeblood of the UK economy and have a strong and immediate emotional connection to their business.

Zurich UK is part of Zurich Insurance Group which employs approximately 55,000 people and serves customers in more than 170 countries.