In 2018, VitalityLife paid out a record £56.3m ($70.4m) in claims. In addition, 99.8% of life, 97.8% of income protection, and 91.2% of serious illness cover claims were paid.

According to VitalityLife’s Claims and Benefits Report, 1,417 claims were paid across all products.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Deepak Jobanputra, deputy CEO at VitalityLife, said: “Vitality’s core purpose is to make people healthier and enhance and protect their lives. We recognise the impact of illness, injury and other events on our members’ lives, and we aim to be there for them during times of real need.

VitalityLife combined annual claims information with statistics on the benefits that members gain by engaging. More than £81m was given back to members in terms of benefits and rewards, such as discounted health screens, coffees, and Amazon Prime membership.

“There are numerous examples where the comprehensive cover provided by our protection products has made a real difference in the lives of our members and their families. This cover is coupled with our unique Shared-Value Insurance Model that helps encourage our members to lead a healthier lifestyle which helps them live longer and delays the onset of illnesses. This approach creates additional economic value which we can share with our members in the form of benefits and rewards.

Emma Walker, LifeSearch chief marketing officer, said: “While the numbers are strong, the real development here lies in the report that comes with them. It is engaging, customer focused and sets the bar for claims reporting going forward. It’s great that insurers are continuing to publish their statistics and all protection insurers should continue to do so, including the closed books. But to move forward it needs to be about much more than percentages and run of the mill numbers, and reports like this from Vitality are a good step in the right direction.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Other findings from the report included:

  • 7% of serious illness cover claims paid in 2018 were for conditions that are unique to Vitality;
  • More than 41 million healthy activities were tracked by members;
  • Over 5.8 million Active Rewards were awarded to members, and
  • 85% of live cover claims were for members aged 50 and over, but 76% of serious illness cover claims and 90% of income protection claims were for members under the age of 50.