VitalityHealth, the business formerly known as PruHealth, has appointed Greg Levine as its director of corporate and intermediated business.
Levine joined VitalityHealth last summer as director of corporate healthcare. VitalityHealth said Levine has been the architect behind VitalityHealth’s new corporate offering.
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Meanwhile, Dave Priestley, VitalityHealth’s current sales director, will retain his responsibility for non-intermediated sales and also assume additional executive responsibility for digital acquisition in his role as director of direct and digital acquisition.
Dave has been instrumental in the growth of VitalityHealth since inception, having been a founding employee of the business in 2004.
The appointments come as VitalityHealth believes in the growth opportunities within the private medical insurance (PMI) market and is investing significantly to capitalise upon these, especially in the context of improved economic conditions and companies’ increased recognition of their critical role in their employees’ health and wellbeing.
The current strategic direction has therefore prompted the changes in the executive team to best equip the business in 2015.
Commenting on the appointments, Neville Koopowitz, CEO of VitalityHealth, said: "These appointments are evidence of how we are using this period of strength to further invest in the business to offer our customers even greater value and more avenues through which to engage with us. Our aim is to not only grow our share of the PMI market, but to ultimately grow the number of individuals and companies that are purchasing PMI."
