US-based insurtech Veruna has forged a strategic partnership with Insuritas, an insurance outsourcing platform, to develop a new solution for better insurance shopping experience.

Insuritas has launched iInsure, leveraging the Veruna agency management system (AMS) as its foundational technology.

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The new solution is a proprietary agency management ecosystem which includes core policy management functionality and CRM capabilities.

Insuritas provides a unified shopping experience, enabling insurance companies to provide the right coverage at the right price to financial institutions in the US.

Insuritas president Matthew Chesky said: “Our iInsure platform combines class-leading CRM capabilities from SalesForce, core policy management functionality developed by Veruna, and our unique integrations with hundreds of financial institution partners across the US to offer our customers a uniquely valuable insurance shopping and buying experience.”

Veruna is said to be the only agency management system (AMS) developer in the insurance industry that is built on the Salesforce Lightning platform.

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The Veruna and Salesforce integration is said to be an integral part of the iInsure ecosystem as it transforms the insurance management experience by creating a unique insurance environment.

It does this by incorporating CRM capabilities and actively integrating customer data with changing insurance conditions into Insuritas’ services, while simplifying customer interactions using streamlined workflows.

Veruna CEO Jennifer Carroll said: “Part of Veruna’s mission has always been to revolutionise the way modern agencies do business.

“The partnership with Insuritas furthers that mission as we help Insuritas to push the insurance management and shopping experience forward to a more modern level backed by choice and transparency for everyone involved.”