Vantage, the UK arm of NSM Insurance Group, has acquired Redditch, West Midlands based Fresh Insurance Services Group for an undisclosed sum in a bid to grow its business in the UK insurance market.

Fresh Insurance operates as an insurance broker and specialises in non-standard personal lines products, motor trade, van, and travel insurance.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The latest deal represents the second acquisition executed by Vantage since it was acquired by NSM Insurance Group in December 2016.

Commenting on the acquisition, NSM Insurance Group CEO Geof McKernan said, “We are excited to continue our growth and expansion in the UK with Fresh Insurance.

“They have a strong track record of providing excellent service and expertise to the niche-specific industries they serve, which makes them a perfect fit for our portfolio of dynamic, specialised businesses. We welcome the Fresh team to our UK operation.”

Vantage CEO John Collyear said: “This acquisition is another important step in our ambition to become one of the UK’s leading specialist insurance agencies.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“A key aspect of this growth strategy is to expand our specialist insurance operations, and we were particularly attracted to Fresh because of the nature of their business and their distribution model.

“They, like us, are highly niche, and their expertise in non-standard personal lines products, such as young drivers and hard to insure household, will complement our growing portfolio of specialist insurance business.”

NSM Insurance Group offers insurance programmes which include CAT driven property; social services and behavioural health; collector cars; workers’ compensation; professional liability for architects and engineers; staffing; sports and fitness, among others.