Variable annuity (VA) sales
ended 2010 on a strong note, rising 16.7% compared with the fourth
quarter of 2009 to $38.5bn, reports financial services organisation
Limra.

The strong finish helped
boost VA sales for 2010 as a whole by 9.8% to $140.5bn.

“We attribute the growth to
increased confidence in the VA market by consumers, advisors and
the companies themselves” said Joseph Montminy, assistant
vice-president for Limra’s annuity research.

“We saw growth in almost
two-thirds of the VA industry in 2010. Strong growth in the
equities market and continued interest in guarantee income riders
drove fourth quarter VA sales to its highest level in more than two
years.”

Across all classes of
individual annuities sales rose 6% during the fourth quarter of
2010 compared with the same period in 2009 to reach
$57.6bn.

However, for the year as a
whole, total annuity sales declined by 7.3% compared with 2009 to
$221.3bn.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The decline was caused
primarily by poor performance in the fixed annuity segment which
after a record-breaking performance in 2009 recorded a 26.9%
decline in sales to $80.8bn in 2010.