NAS United Healthcare Services, a UAE-based third party administrator, has decided to deploy Sensely’s virtual health assistant technology to boost engagement and communication channel with its members.

Under the terms of the three years agreement, NAS will use Sensely’s software development kit (SDK) to launch unique patient navigation solutions across both mobile and web platforms to 1.2 million members.

Locally appropriate variants will be built for the Middle Eastern market for which content will be made available in both English and Arabic.

The platform will features a number of member-facing functions such as symptom checker, provider search, appointment booking and prescription refill.

The symptom check feature includes clinically-validated algorithms developed by Mayo Clinic, and directs the member to the suitable action plan based on the reported symptoms.

Patient navigation tools deployed at scale can produce increased efficiencies in a safe, reliable, and secure manner by directing resource recommendations algorithmically, according to Sensely.

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NAS CEO Joe Boulos said: “The new member services platform will extend our ability to deliver what our insurance customers and members always ask for, which is an accurate and reassuring way of directing patients through their healthcare journey.”

NAS is considering rolling out the platform to its customer base that comes from over 50 health insurance firms and self-funded insurance plans in the Arabian Gulf region.