The insurer said that the new IDI insurance product has exclusions and limitations and terms under which the policy may be continued in force or discontinued. Optional riders will be subjected to underwriting and reinsurance availability, and may increase premiums.

According to The Standard, the features of Protector Essential will include: guaranteed renewable; regular occupation coverage; no limitation on coverage for mental disorder and/or substance abuse; rehabilitation benefit; residual disability benefit; lump sum recovery benefit; and ability to customize coverage with optional riders including cost of living and catastrophic disability benefit.

Commenting on the launch, The Standard second vice president of individual disability insurance sales, Steve Brady, said: "Protector Essential provides access to income protection for first-time IDI buyers and price-sensitive customers, a market need based on input from master general agents and producers.

"Customers electing Protector Essential receive The Standard’s superior claims service and expertise as well as the company’s commitment to a quality individual disability insurance product," Brady added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.