In her new role, Cleveland will be responsible for identifying new markets and leverage opportunities through distribution methods and product offerings.
Prior to joining SWBC, Cleveland worked for 8 years at Prudential Financial as senior vice president of business development, individual life insurance.
Commenting on the appointment, SWBC Life Insurance CEO, Gary Dudley, said: "SWBC is very fortunate to have Cleveland as part of our family. She will be a great complement to our executive management team."
SWBC Life Insurance chairman, Charlie Amato, said: "Cleveland brings a wealth of knowledge and experience to our company. Her high energy and relationship management skills will not only benefit SWBC and our clients, but also the community."
SWBC Life Insurance is a diversified financial services company providing insurance, mortgage, and investment services to financial institutions, businesses, and individuals.