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December 7, 2010updated 13 Apr 2017 8:50am

Sun Life harnesses BlackBerry to strike while the iron’s hot

Its one thing getting a companys employees rounded up to hear the benefits of group retirement plans, but getting them to sign up is another thing

By LII editorial

It’s one thing getting a company’s employees rounded up to hear the benefits of group retirement plans, but getting them to sign up is another thing. Canadian insurer Sun Life Financial (SFL) believes it has the answer in the new BlackBerry PlayBook smartphone.

“Our vision is to make the enrolment process as simple and easy as possible,” said Tom Reid, SFL’s senior vice-president of group retirement services at Tom Reid.

He continued that an SFL presenter will explain to employees a plan’s design and benefits and then talk them through the enrolment process. Each employee will have access to a BlackBerry PlayBook and will be able to use it to input all enrolment data. When an employee hits “submit” at the end of the process, the data will be transmitted to SLF for direct processing.

According to SFL, in the US where wireless enrolment has also recently been introduced, it has increased registration rates to 90%, compared to typical sign-up rates of about 50% with more traditional methods.

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