It’s one thing getting a
company’s employees rounded up to hear the benefits of group
retirement plans, but getting them to sign up is another thing.
Canadian insurer Sun Life Financial (SFL) believes it has the
answer in the new BlackBerry PlayBook smartphone.
“Our vision is to make the
enrolment process as simple and easy as possible,” said Tom Reid,
SFL’s senior vice-president of group retirement services at Tom
Reid.
Go deeper with GlobalData
He continued that an SFL
presenter will explain to employees a plan’s design and benefits
and then talk them through the enrolment process. Each employee
will have access to a BlackBerry PlayBook and will be able to use
it to input all enrolment data. When an employee hits “submit” at
the end of the process, the data will be transmitted to SLF for
direct processing.
According to SFL, in the US
where wireless enrolment has also recently been introduced, it has
increased registration rates to 90%, compared to typical sign-up
rates of about 50% with more traditional methods.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
