Singapore Life has been approved as a fully licensed direct life insurer by the Monetary Authority of Singapore – making it the first new local life Insurer in Singapore to be licensed since 1970.

Starting in the High Net Worth (HNW) customer segment, Singapore Life will provide attractive alternative HNW solutions to individuals who prefer Singapore as a destination for their wealth and protection.

The company will also soon offer life insurance solutions, which it promises will be easily purchased both digitally and through financial advisers.

Customers who are looking for term life insurance and critical illness solutions can register their interest at for an exclusive early-bird offer

By leveraging the latest technologies, Singapore Life said it seeks to make the life insurance industry more efficient and accessible by empowering customers and creating a user-centric experience for all.

Walter de Oude, CEO of Singapore Life, said: “The life insurance industry has not kept pace with the innovation seen in other industries and needs to be challenged to be better. People deserve a better partner for their life insurance needs – one who can reduce the complexities in the purchase journey, and offer efficient, transparent and flexible solutions.”

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