Root Insurance, a US’ first licensed insurance carrier powered by mobile, has forayed into California where it will offer quick, easy auto insurance to drivers.

The fast-growing insurer now offers quick, easy auto insurance in the state with the highest number of drivers. Currently, Root is available to 60% of the US denizens.

Commenting on the business expansion, Root CEO Alex Timm said: “Root brings unparalleled personalisation and control to the auto insurance market in California.

“Through the Root app or website, customers can sign up and customise their coverage to immediately see how some coverage options can impact deductibles and limits. Root’s app makes the process easy—including filing claims.”

Using the Root Insurance app or the website, the Californians can sign up for Root’s insurance. Root is a direct-to-consumer auto insurance product and doesn’t sell insurance through agents.

In order to receive a quote quickly, the drivers simply guess their annual mileage and submit their information. Root measures driving behaviour and uses it as the primary factor to decide rates.

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Root allows good drivers to get personalised car insurance on better rates, and a seamless mobile app experience.

The Root Insurance app can be downloaded from App Store and Google Play.

Headquartered in Columbus, Ohio, Root is currently available to drivers in Arizona, Illinois, Indiana, Iowa, Kentucky, Louisiana, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico.

It is also available in North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, and Utah and will be launching to more states soon.