Retirement planning is viewed by consumers over 18 in the US as the top reason for obtaining life insurance, according to research from Northwestern Mutual.

The research found that one in four Americans is incorporating life insurance into retirement planning efforts.

For 32% of Americans marriage was the most common driver reason for purchasing life insurance coverage, while 22% highlighted the birth of a child and 19% said homeownership were the respective factors of for purchasing life insurance.

David Simbro, senior vice president of life and annuity products at Northwestern Mutual, said the study’s results show people of all ages are leveraging the flexibility of permanent life insurance to help meet long-term financial goals.

Of those buying life insurance, Nothwestern Mutual’s research found 31% were people aged 55 and over; 25% were aged between 45-54; and 19% were 44 and under.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The survey was conducted online by Harris Interactive on behalf of Northwestern Mutual from 10-14 of August. It included 2,097 Americans aged 18 and older.