Relation Insurance Services has acquired the assets of Bridlewood Insurance Services, a company specialising in Medicare coverage.  

Financial details of the deal remain undisclosed.   

Bridlewood, which operates out of San Diego, California, US, has been operating within the Medicare agency sector, particularly on the west coast and in various urban centres across the US. 

The company’s portfolio includes a range of Medicare-related services such as medicare Parts A and B, Medicare advantage, prescription drug plans and supplemental plans. 

Bridlewood founder, president and CEO Jeff Wetzel will retain management responsibilities for the San Diego office and also contribute his Medicare expertise to Relation’s operations nationwide. 

Wetzel said: “I started Bridlewood to help people navigate the maze we call Medicare after I saw the confusion my mother went through once she became eligible.  

“Joining Relation – and leveraging their extensive national resources, carrier relationships and strong service support – is going to enable us to reach so many more people in need. We are excited for the future.” 

Relation CEO Tim Hall stated: “We are thrilled to welcome Jeff and the Bridlewood team to Relation. They are leaders in the industry with a long track record of sustained success, and we are excited about the knowledge and capabilities they will add to our services. We look forward to working and growing with them in the future.” 

In May, Relation acquired assets of First Insurance, an Oklahoma-based affiliate of FirstBank.  

First Insurance’s offerings include a mix of commercial, personal and specialised insurance products catering to sectors such as agriculture, ranching and manufacturing. 

Relation Insurance Services, an insurance brokerage, provides a variety of risk management and benefits consulting services. It has a workforce of around 1,350 across more than 100 locations throughout the US.