Launched in November 2012, the interactive Possibility Potion app allows Facebook users to discover life’s possibilities through a "scientifically-brewed" formula based on their interests.
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"Penn Mutual is excited to be recognized for our Possibility Potion app, an innovative way for Facebook users to think about their interests and ambitions and consider how to reach those goals," said Eileen McDonnell, president and CEO of Penn Mutual. "Having life insurance at the center of a sound financial plan can help individuals, families and small businesses to realize those dreams and all of life’s possibilities."
The annual Internet Advertising Competition Awards, produced by the Web Marketing Association, honor outstanding online marketing materials and showcase the best in award-winning Internet advertising.
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