Tulloch will take the reins from Aviva chairman Sir Adrian Montague, who had been serving in an executive capacity. Montague will now return to his role as non-executive chairman of Aviva.
Tulloch joined the British life insurer Aviva in 1992 and was appointed to the board of Aviva in June 2017. Currently, he is serving as CEO of Aviva’s International Insurance and responsible for firm’s life insurance and general insurance operations in France, Canada, Ireland, Italy, Poland, Turkey and India.
Before that, he served as CEO of Aviva UK and Ireland General Insurance, one of the largest businesses in the Aviva group.
Commenting on the appointment, Montague said: “Maurice will be an outstanding Chief Executive of Aviva. He knows the business inside out. He has led our businesses in the UK and internationally and built strong teams across life insurance and general insurance.
“Maurice knows our strengths, knows where we need to improve and has a deep understanding of insurance and customers’ needs. He is exceptionally well qualified to re-energise Aviva and deliver long-term growth.
Tulloch said: “I am honoured to lead Aviva, a business I’ve been part of for 26 years. There is a clear opportunity to realise Aviva’s significant but untapped potential.
“Aviva is financially strong, we have a well-known brand and excellent businesses. But there is more to do to improve returns for shareholders.”