South African insurance company MiWay has partnered with Zendrive and DSG to support motor insurance offering MiWay Blink.

The move aims to address the growing demand for new motor insurance models which are reflective of driving habits.

MiWay Blink app enables customers to receive car insurance, submit claims and earn cashbacks using a smartphone. The system is powered by Zendrive’s mobility risk intelligence platform and integrated by DSG.

The initial offering is developed around a pay-for-what-you-drive concept, aligned with customer requirements.

MiWay Blink head Christiaan Steyn said: “We’re thrilled to be working with DSG and Zendrive in bringing this cutting-edge motor insurance technology to South Africa.

“Zendrive’s advanced technology will help us set a new standard in the customer-first experiences that we pride ourselves on.

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“With Zendrive’s technology embedded in our app, we can detect when a client has been involved in an accident which allows us to send emergency services to their location immediately. In severe accidents where a driver is badly injured and not able to call for help, this technology can be lifesaving.”

Zendrive founder and CEO Jonathan Matus said: “As part of Santam — the largest insurer in South Africa with over 22% market share — MiWay is an industry leader when it comes to delivering fairer, more innovative motor insurance offerings.

“We’re delighted to be entrusted to power the MiWay Blink App and help MiWay deliver even more ways for customers to save money, while also making roads safer for everyone.”