MetLife has used the Super Bowl in the US
to launch an advertising campaign aiming to persuade consumers that
obtaining insurance does not have to be complicated.
The tagline of the campaign is “MetLife: I Can
Do This,” and in the three hours after the ad, traffic
doubled to MetLife’s mobile-phone applications, the
company said.
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Richard Hong, vice president, for global
brand, marketing & communication for MetLife, said: “Most
people know life insurance is essential, but they think the process
for getting it is too hard.”
“That’s why our new advertising campaign is
designed to inspire and empower consumers to achieve the financial
security they need. We want everyone to say ‘I Can Do This’
–and make real progress towards financial security with
MetLife.”
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