MetLife China and Tencent’s digital insurance platform WeSure have jointly launched an aviation accident insurance policy that offers coverage round the year.

The new plan, ‘10-Million All Year Aviation Accident Insurance’, needs to be purchased once in year to remain valid all year round.

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MetLife stated that the annual card type insurance plan is convenient and easy as it abolishes the requirement to select the insurance product and complete the process whenever a ticket is booked.

Upon evaluating the insurance service through WeChat’s wallet entrance, the insured can opt to buy insurance plan for any flight around the world with just one click.

Available at an annual premium of RMB68, the plan provides coverage for unlimited trips and up to RMB10m ($1.5m) of risk coverage.

MetLife China CEO Siyi Sun said: “From testing waters by introducing insurance solutions to travellers before the Qingming Festival, to the launch of the ‘10-Million All Year Aviation Accident Insurance’ before the coming of a peak travel season in the summer break, MetLife China has redefined travel insurance solutions.

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“This not only accelerates our digital footprint, but also underlines MetLife’s determination to offer consumers more and faster end-to-end protection solutions in the digital age.”

WeSure chairman and CEO Alan Lau said: “As consumers travel more frequently, we plan to offer more products to fit their different needs. The ‘10-Million All Year Aviation Accident Insurance’ focuses on creating a more flexible and convenient protection experience for hundreds of millions of consumers.”

The latest offering comes after MetLife China and WeSure formed a strategic partnership in March to deliver digital insurance solutions to travellers.