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February 15, 2018

Max Bupa rolls out digitally-enabled health insurance plan

India-based Max Bupa Health Insurance has rolled out a digitally-enabled ‘everyday use’ health insurance plan, dubbed Go Active.

The new health plan covers inpatient hospitalisation and on-the-go access to OPD, diagnostics, second medical opinion, personalised health coaching and behavioural counselling, among others.

The plan offers a complimentary complete body check-up up to INR2500 ($39) per adult, diagnostics and cashless/reimbursement OPD coverage.

To offer additional benefits to its customers under the plan, the company has partnered with Practo, Goqii and 1mg.

The partnership will give insured up to 10 cashless or reimbursable OPD consultations with doctors on the Practo’s network, while health checks and diagnostics will be facilitated by 1mg.

Max Bupa managing director and CEO Ashish Mehrotra said: “With 1 in 5 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60% of healthcare expenses in the country are still out of pocket and self-funded by customers.

“Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance. We have partnered with several experts including GOQii, Practo, and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalisation.”

The India’s standalone health insurer said that the policyholder based on their health score will be entitled for a premium discount of up to 20% at the time of renewal.

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