Insurance broker and risk advisory firm Marsh has formed a dedicated Sport, Entertainment & Media (SEM) industry group in the UK and Ireland.

The new group aims to help the SEM clients to reduce the risks they face. Marsh global events specialist Richard Tolley will lead the group which will have a team over 60 client management, technical, placement and risk management specialists from across the business.

As per reports, Richard Tolley will join the company’s industry leadership team and retain his current position as deputy leader, global sports and events. He will report to UK and Ireland industries head Charles Beresford-Davies.

Tolley was quoted by Insurance Business as saying: “The health and wellbeing of staff and the return to the workplace are just some of the issues associated with Covid-19 and one of the many increasingly complex risks that sports, entertainment and media organisations now face.

“I look forward to leading the industry group, providing solutions that enable our SEM clients to adapt and thrive in this rapidly evolving risk landscape.”

Last month, Marsh subsidiary Marsh & McLennan Agency (MMA) purchased Illinois-based Assurance Holdings for an unknown sum.

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MMA also purchased California-based independent insurance agency Momentous Insurance Brokerage in February this year.