Malaysian insurer AmLife
has reportedly launched a new endowment product range named AmLife
SecureBuilder, which provides life protection and also aims to
enable policyholders to build up savings.

The product range is
said to be targeted at more affluent customers.

AmLife CEO Paul Low said
customers can chose the premium payment duration and decide when
they would like to receive the maturity payout.

Low reportedly said
there are four AmLife SecureBuilder plans, each with different
premium payment and policy coverage terms.

Low was reported by the
Malay Mail as saying: “There are many similar products out there in
the market promising extraordinary features and dividends;
nevertheless, AmLife SecureBuilder’s differentiation comes in the
form of segmentation, putting our principal focus on the more
affluent group of society.

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