Life.io, which offers customer engagement solution for the insurance and financial services sectors, has signed a strategic partnership with enterprise no-code platform Unqork.

As part of the partnership, the companies will work together to provide insurers with an intuitive digital purchasing platform, that will cut down the friction for their clients and advisors.

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This platform is said to bring together Unqork’s no-code platform and Life.io’s capabilities in engagement, UX/UI, and behavioral-design.

Life.io CEO Jon Cooper said: “Unqork’s no-code platform is a great complement to Life.io’s expertise in design and engagement. This combination allows carriers to be nimble and quickly deliver a highly flexible product that truly puts customers and advisors at the center of the experience.”

Life.io’s solution, which is claimed to be highly flexible and configurable, consists of an integrated quote, needs analysis, e-App, and dashboard suite.

Furthermore, it is said to feature capabilities that are designed to support all life insurance and annuity products across multiple distribution channels.

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This solution can be designed to reflect and promote a company’s unique brand and suite of products while actively engaging their target audience, the company noted.

Commenting on the development, Unqork Insurance Go-To-Market lead Farooq Sheikh said: “Life.io is a market-leading provider of customer engagement solutions for the insurance industry and we are proud to partner with Life.io.

“Having an ecosystem of solution providers like LIfe.io building products on Unqork is a critical next step in Unqork’s evolution.”

Last year, American third-party administration services provider SE2 has purchased a majority stake in Life.io.