UK-based insurance broker JMG Group has acquired London-based Profile Insurance Services for an undisclosed sum. 

Profile Insurance Services, founded in 1997 by managing director Melanie Burns, is an insurance broker with a UK-wide client base.  

Originally focused on providing cover for high-net-worth footballers, the firm now serves a diverse range of commercial and personal clients.  

The firm employs a team of seven professionals. 

Burns said: “Becoming part of the JMG Group allows us to grow with the support of a like-minded business that genuinely cares about its people, clients and future.  

“Our clients will continue to work with the same team, with the added benefit of more support behind the scenes – from insurer reconciliation to access to wider market expertise – everything we need to flourish.” 

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The latest deal marks JMG Group’s 50th acquisition since its 2020 management buyout. 

JMG Group CEO Nick Houghton stated: “Reaching our 50th acquisition is a proud milestone, but it’s never been solely about volume. It’s about finding brilliant people and quality businesses that share our values.  

“Melanie and her team are experienced, loyal and deeply committed to their clients. They’ve built a stable, well-run business and bring a range of skills that will enhance our Group’s proposition.  

In May 2025, JMG Group was acquired by private equity firm GTCR in partnership with existing investor Synova.  

The deal included substantial new equity investment, with JMG’s management team, led by CEO Nick Houghton, retaining significant equity ownership and continuing to lead the company.