Integrity Marketing Group has agreed to acquire The Leazer Group, an independent marketing organization based in Raleigh, North Carolina, for an undisclosed sum.
The Leazer Group offers insurance and annuity solutions such as mortgage protection, final expense, and life and health insurance.
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It has placed more than $60m in life insurance premiums since 2015. During the 2020 Covid-19 crisis, it migrated to a virtual sales platform.
As per the terms of the agreement, the CEO of The Leazer Group, Art Leazer, will become a managing partner in Integrity, and his company will join Integrity’s group of partners.
The Leazer Group will leverage Integrity’s resources to broaden its products portfolio.
It will also have access to the Integrity platform, which includes proprietary quoting and enrollment technology, data and analytics tools, product development and research.
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By GlobalDataIntegrity co-founder and CEO Bryan Adams said: “For several years, The Leazer Group has built a community of expertise among its agents. They already understand the value of sharing knowledge, so they are optimally positioned to contribute to the Integrity network of partners.”
Art Leazer said: “Integrity has attracted the most experienced minds in the industry who have all garnered astounding success through partnership. Joining Integrity means entering into a win-win situation, and we plan to hit the ground running.”
Last month, Integrity acquired Florida-based life insurance distributor Theodore Group for an undisclosed sum.
