Insurtech Uinsure has launched its “Zero Questions Asked” functionality for general insurance quotations.

Customers only need to provide title, name, date of birth and postcode. Following that, a binding quote for their home insurance is provided by a panel of the UK’s leading insurers.

Quotes can be generated within seconds and the firm hopes this removes all barriers related to time, effort, and data input. In addition, the second phase of rollout will see integrated partners utilising Uinsure’s open API to deliver quotes with no reentering of data.

Technology behind zero questions

This was managed by integrating with several trusted data sources. As a result, once the postcode has been entered, the information about the property is provided and no assumptions are made. Quotes can be reviewed and tailored to customer needs.

Additional cover options, such as legal expenses or home emergency, can also be added. Advisers can list any item and its value and the Uinsure system will automatically allocate it in the policy.

David Smith, chief innovation officer at Uinsure, said: “This is without a doubt one of the most significant changes to have ever taken place in the GI industry. Uinsure’s mission is to change the insurance industry for the better. With our Zero Questions Asked quotes, we’ve once again achieved this and will take a large step forwards towards our goal of a 100% GI quote to mortgage penetration rate – improving the outcome for customers across the UK.

“We’ve released the handbrake when it comes to the intermediary GI sales process – no longer will advisers need to repeatedly rekey information that’s readily available from other sources. They can now spend more time advising a greater number of their clients, ensuring that more homeowners from across the UK are fully protected with comprehensive, 5 Star-Rated cover.

“These developments will benefit every stakeholder in the GI selling process and will help to shape the future of the insurance industry for years to come, it’s the GI industry Uber/Netflix moment.”

Paul Kelly, director of product development, added: “Since as long as I can remember home insurance has been unnecessarily confusing for customers when it comes to specifying items and whether they need to be listed in the home and out of the home. By harnessing technology, we have removed this confusion from the process to make it easier for advisers and customers alike.

“We are very proud of this market changing innovation that, alongside our zero questions launch, puts the customer and the advice process first, rather than asking data capture questions or explaining unnecessarily complicated definitions. An adviser needs time to advise and should never need to ask a customer about their property, especially when the information exists in the mortgage sourcing system, lender survey and the Land Registry data centre.”