Pru Life UK, a subsidiary of life insurer
Prudential, and Standard Chartered Bank have announced the
establishment of Assurance Solutions Insurance Agency (ASIA), to
distribute Pru Life products to Standard Chartered Bank’s clients
in the Philippines.

The agreement extends the distribution
alliance between the two parties to the 11th country in Asia.

Pru Life President and CEO Antonio De Rosas
said that the new distribution channel will complement its existing
business and will be a key priorioty for the provider as it further
expands its reach to Filipino customers.

de Rosas said: “We look forward to
developing a solid working relationship and success with Standard
Chartered Bank in the Philippines.”

Barry Stowe, chief executive of Prudential
Corporation Asia, said:  “We are very pleased to broaden and
deepen our relationship with Standard Chartered Bank in Asia, which
began more than 10 years ago. Central to our success in Asia is
bank distribution, which complements well our agency distribution
and gives us a broader and more diversified footprint.”

Established in 1996, Pru Life U.K.’s products consist of
traditional and unit-linked products that offer protection as well
as long-term savings.