Obie’s business with customers is through affinity partner relationships. Credit: Gerd Altmann from Pixabay.

Rogue Risk, an independent insurance agency, has entered into a partnership with insurance start-up Obie on non-core, direct business.

Under the partnership, Rogue Risk will handle Obie’s non-core, direct business, excluding habitational coverages.

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The start-up offers insurance for landlords and real estate investors, along with habitational insurance that is written by an internal agency and other property and casualty (P&C) solutions.

Most of the Obie’s business with customers is through embedded or affinity partner relationships that enable partners such as Rogue Risk to handle business.

Rogue Risk stated that as Obie’s affinity partner it will implement an end-to-end, SaaS solution to streamline the small business rate-quote-bind process.

Obie co-founder and COO Aaron Letzeiser said: “We are always looking for ways to expand our distribution channels and to improve the customer experience.

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“The combination of technology and insurance expertise that Rogue Risk brings to the table means we can be faster and nimbler in the way we handle the coverage needs of our customers beyond our habitational expertise.”

Rogue Risk founder Ryan Hanley said: “Rogue Risk leverages the energy that is created at the intersection of technology, insurance expertise, and customer service to create a better small business insurance customer experience for all stakeholders.

“Obie and Rogue Risk share a ‘no customer left behind’ mission, and our human-optimized approach to the use of technology in the insurance purchasing process will make this a profitable relationship for everyone involved.”

Founded in 2020, US-based Rogue Risk specialises in offering workers compensation and business insurance solutions.