Muzzle printing or nose printing is a unique identifier like human fingerprint. Credit: Mabel Amber, who will one day from Pixabay.

Iffco Tokio General Insurance has partnered with Dvara e-Dairy solutions to digitise cattle insurance using the latter’s artificial-intelligence powered digital tag.

Dvara e-Dairy’s solution dubbed, Surabhi e-Tag’, is AI-powered digital tag that identifies cattle based on muzzle identity.

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Dvara e-Dairy noted that muzzle images of the cattle are collected through the Surabhi mobile application and stored in hi-resolution images as a unique digital identity.

Muzzle printing or nose printing is a unique identifier because the grooves, valleys, and beads structures, cattle muzzle prints have discriminative features, which make them unique.

Surabhi e-Tag captures these features and stores them in a secure, tamper-proof environment and can significantly improve the penetration of cattle insurance.

According to Dvara e-Dairy, conventional methods like polyurethane ear tags can be easily tampered with and are prone to duplication and fraud.

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Injectable Radio Frequency Identification (RFID) tags are expensive and require special skill set to operate, it added.

IFFCO Tokio General Insurance executive vice president (underwriting) Subrata Mondal said: “We were exploring a reliable cattle identity process that can be stored digitally and can be accessed anytime. We are happy to partner with Dvara E-Diary to launch Surabhi e-Tag that accurately captures muzzle images.”

Dvara e-Dairy Solutions founder and CEO Ravi KA said: “Lack of tamper-proof, scalable, unique digital identity of cattle is one of the key reasons for moral hazard, resulting in a higher loss ratio for cattle insurers.

“Using advanced AI and ML technologies, the critical challenge of improving the quality of images at the time of image capturing is mitigated. We are excited to launch a pilot with IFFCO Tokio General Insurance. “