iA Financial Group has rolled out a new participating life insurance product called iA PAR.

The new product is intended for clients looking to maximise their estate value, gain access to a source of liquidity and diversify their investments.

It offers payment terms of 10 or 20 years, or up to age 100, and provides four dividend payment options including the additional deposit option (ADO).

Furthermore, it has an included disability guarantee access to cash surrender values.

Clients who purchase IA Par through 31 October of this year are offered a +0.25% rate increase on the current dividend scale for the life of their contracts.

iA Financial GroupSavings and RetirementIndividual Insurance executive vice-president Renée Laflamme said: “iA PAR once again demonstrates our commitment to constant innovation and to offering an unparalleled client experience and perfectly rounds out our product lineup.

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“We have always strived to offer solutions that meet the evolving needs of our clients. That’s why we are proud to now offer our new participating life insurance product and allow them to benefit from its advantages.”

iA Investment Management (iAIM), a subsidiary of iA Financial Group, is in charge of managing the iA participating account.

iAIM has over 100 investment professionals and manages more than $80bn in assets.