Click2Protect Plus, a pure protection policy, has been designed to offer a complete protection at an affordable price to protect the insured loved ones against the uncertainties of life.

HDFC Life senior EVP for marketing, product, digital & e-commerce, Sanjay Tripathy, said: "Against the backdrop of the huge success of our online term plan Click2Protect, the leading product in protection category in the market, we felt the need to offer a more comprehensive protection plan."

The company said that the new plan, which is available through all sales channels, will offer life insurance protection to larger population and help increase penetration of insurance which has always been a roadblock in attaining financial freedom.

The new policy, featuring many benefits such as the option to the customer to increase his life cover at key milestones during his lifetime, will provide protection to customers at a very affordable price.

It also offers them with an option to secure their family’s expenses by way of monthly income under income and income plus option along with lump sum payment at the time of the claim based on his needs.

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