Under the initiative, HDFC Life will reach out to the policyholder’s dependants post settlement of a claim and consider them for an employment opportunity at HDFC Life based on their caliber and fitment.

As part of the corporate social responsibility, the company will offer a chance to the dependant to become an HDFC Life employee and lead a financially independent life with dignity.

HDFC Life senior EVP and chief human resource officer, Rajendra Ghag, said: "We are proud to announce the launch of Swabhimaan Careers. It is one of the outcomes of HDFC Life’s strategic initiative of building long-term ‘Customer Relationships.’ The overall objective of insurance is to compensate the financial loss caused due to untimely death of a bread winner.

"However, by providing a fair employment opportunity to the dependants, we will help secure their future in line with our brand philosophy ‘Sar Utha Ke Jiyo’ thereby enabling them to live a life of dignity. Our association with the customer does not end with the ‘transaction’ of claim settlement, but continues with us providing an opportunity to be self reliant to the customers’ dependents," Ghag added.