United Arab Emirates (UAE)-based digital life insurer HAYAH, in alliance with APRIL, has launched a new suite of health insurance and international private medical insurance (IPMI) solutions. 

These products will provide health coverage for individuals, families and businesses through a digital experience. 

The partnership’s first offering is an exclusive IPMI product targeted at the expatriate community in Dubai.  

By combining HAYAH’s digital capabilities with APRIL’s international expertise, the partners seek to enhance the accessibility of health protection in the Emirates. 

The health insurance solutions are currently available in Dubai and expected to expand to other locations within the region in the near future.  

HAYAH CEO Mohamed Seghir said: “HAYAH is proud to partner with APRIL to bring cutting-edge, digital-first health insurance solutions to the UAE. 

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“As we redefine access to world-class health insurance in the UAE, our immediate focus is on delivering these values today – ensuring individuals and businesses across the country benefit right now from the most innovative and customer-centric coverage available.” 

APRIL Group Asia and the Middle East head of IPMI Romain Di Meglio stated: “HAYAH’s commitment to innovation and customer-centric solutions complements APRIL’s mission to simplify health insurance for everyone.  

“By combining our global expertise with HAYAH’s digital-first approach, this partnership marks a significant step towards providing comprehensive and flexible international private medical insurance that meets the diverse needs of the UAE’s population.” 

In 2023, HAYAH unveiled its Simple Saver plan, aiming to break down barriers to investment and make wealth accumulation easier for UAE residents.