According to Great American Life, the features of the new guaranteed death benefit rider will include: guaranteed growth, refund of charges, and payment options.

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Commenting on the enhancement, Great American Life national sales vice president, Joe Maringer, said that the introduction of Inheritance Enhancer rounds out the rider portfolio and will allow clients to easily find a rider that fits their financial goals for the future.

"In today’s marketplace, clients want control through products that suit their individual needs and aren’t one-size-fits-all. That’s why we developed the Inheritance Enhancer rider.

"Whether clients are looking for a rider that offers guaranteed, predictable income for their retirement, an enhanced death benefit for their beneficiaries, or the combination of both, they will find it at Great American Life," Maringer added.

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