Goosehead Insurance has launched a direct-to-consumer insurance quoting service, dubbed Digital Agent Platform.

The new service, which is aimed at people shopping for insurance online, leverages artificial intelligence and deep, integrated technology to provide insurance quotes.

The platform, according to the insurer, uses the name, address, and date of birth as information to offer home and auto quotes and access to over 140 insurance carriers.

Goosehead Insurance added that the tool clubs millions of data points that are based on Goosehead expert agents’ quoting decisions and experiences over the past two decades.

Furthermore, the Goosehead Insurance agent will be connected to the customer once to quote is generated, who will provide further details on the available bespoke options.

Goosehead Insurance chairman and CEO Mark Jones said: “Our Digital Agent Platform will transform not only what consumers can expect out of their insurance shopping experience — providing ease, transparency, control and accuracy — but also ensure our clients have the right coverage at the right price to better protect themselves.”

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Kendall Keil, an agency owner through Goosehead Insurance, said: “The Digital Agent Platform helps enormously by delivering recommended policies in a fast and accurate way. That means when I speak with clients, they’ve already seen all of their options presented clearly, and we can have an even more informed discussion based on their situations. The Digital Agent complements my work, helps simplify the experience and increases transparency for my clients.”