The Empire Life Insurance Company has launched a new online life insurance application with full underwriting to enhance process of applying for affordable insurance coverage.

The new Fast & Full Life Insurance Application Process is a web-based tool that provides instant status on approval of the coverage.

It features an electronic life insurance application, eliminating the need for long paper forms, and offers credit card and Interac as initial electronic payment options.

Empire Life Insurance senior vice-president Sean Kilburn said that the company knows there are many Canadians who don’t have enough life insurance.

"This new online application will make it faster and easier for them to apply for the insurance coverage they need, while benefitting from the expertise of an advisor," Kilburn added.

The Fast and Full Life App can be used on any tablet, desktop or laptop. It uses electronic signatures to reduce paper and speed up processing time.

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