According to Empire Life, the permanent life insurance product will combine guaranteed and adjustable features and allow customers to benefit from lower insurance premiums.
Go deeper with GlobalData
Commenting on the launch, Empire Life senior vice president for life insurance, Sean Kilburn, said: "Hybrid Solution 100 is the first of its kind in Canada and a timely addition to the permanent insurance marketplace.
"The beauty of Hybrid Solution 100 is that it could help offset these increasing costs with lower insurance premiums. It truly offers downside protection with upside potential to those who believe long-term interest rates will rise," Kilburn added.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
