Ebix is planning to launch a wider range of products in the life & annuity, on the occasion of of the National Association of Independent Life Brokerage Agencies (NAILBA) 32 Annual Meeting, in North America.

According to the company, the new plan is a major strategic initiative to fortify its position in the life & annuity sectors.

Ebix currently processes more than $50bn in annuities premium every year, and has annuity client base of over 200 of the largest banks, broker dealers, and financial services firms in the US.

It is also the largest single provider of complete life e-Applications in North America. The company runs more than 22 million compliant life policy illustrations annually and more than 40 million life insurance quotes every year.

In addition to new products in the Life & Annuity, Ebix plans to launch key products in mobile agility, cloud-based back end solutions, straight through processing and automated underwriting and policy issuance.

Ebix Global Sales senior vice president Dan Delity said that the company looks forward to presenting its new technology solutions at the NAILBA Conference.

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"We believe that end-to-end straight through processing over the web will provide insurance carriers and distributors with significant productivity gains, increased margins and new distribution markets for premium growth," Delity added.