AI-powered insurtech company Earnix has agreed to acquire Zelros, which offers genAI solutions for insurance and banks.  

Financial terms of the agreement remain undisclosed.  

This move aims to integrate predictive, generative and agentic AI into the entire risk decisioning, personalisation and claims cycle to enhance business performance for pricing and underwriting professionals. 

In a statement, Earnix said that the integration of its predictive AI platform with Zelros’s genAI recommendations engine will enable insurers to provide the “right offer, at the right price, at the right time”. 

The combined solution is intended to assist professionals including pricing managers, underwriters and agents.  

Zelros CEO and co-founder Damien Philippon said: “With the integration of our leading predictive and generative AI capabilities, we aim to reshape the customer experience by providing personalised, data-driven interactions that build confidence and drive retention.  

“Our shared commitment to continuous innovation ensures that together, Earnix and Zelros will lead the way in delivering best-in-class solutions for the insurance and banking sectors.”   

Earnix CEO Robin Gilthorpe stated: “We are pleased to announce Earnix’s acquisition of Zelros, a strategic move that reaffirms us as the technology leader driving responsible AI innovation.  

“Furthermore, we are strengthening our presence in France by establishing a key development centre for the company in this critical market. We are excited about this new chapter and the immense potential it unlocks for our customers and partners.”   

Both Earnix and Zelros serve insurers and banks globally, including Aviva, AXA, BPCE, IAG, Generali, Matmut, Santander and Tokio Marine.  

Earnix has garnered support from investors such as JVP and Insight Partners and operates in more than 35 countries. 

In September last year, Earnix partnered with IT services and solutions provider Hexaware to improve insurance pricing strategies.