Direct Line Group has partnered with AIG and released a life insurance proposition on two of its brands; Direct Line and Churchill.

The partnership with AIG is part of a five-year deal that will see customers insured in less than 10 minutes online or over the phone.

AIG will provide life insurance with critical illness as an option under the arrangement.

Aig Direct Line

Churchill the Dog at AIG


Furthermore, the application process will provide families with value for money life insurance offering protection and peace of mind.

In addition, the partnership between AIG and Direct Line will offer the flexibility to build and deliver future products. These can also be tailor-made to meet customers’ needs and the technology will enable customers to get a quote and instant cover. In most cases, this is without providing further medical evidence.

Kate Syred, managing director of household & partnerships at Direct Line Group, said: “We are delighted to announce the launch of the five-year partnership with AIG. For us it’s incredibly important to be able to offer customers insurance that is not only easy to buy, but that is affordable and provides the reassurance and support when they really need it.

“Having the ability to adapt and be flexible is also an advantage as we know customers’ needs evolve very quickly. We believe AIG has the ability to build propositions that are just right for our customers.”

Nicola Dryden, partnerships director at AIG Life, said: “AIG’s life insurance products are designed with one thing in mind – to protect the things that matter most. That’s why Direct Line Group‘s easy to understand insurance ethos really resonates with us. By working together, we can offer more families simple financial protection.”