According to Crump Life, InsureNOW will offer financial services professionals with convenient full-service and self-service solutions. The full-service option will include support from a service center team that interviews clients, obtains electronic signatures, schedules exams, and orders the initial attending physician statements.

The self-service option will provide an intelligent e-application that result in perfect client applications when completed. Both choices expedite the traditional sales process and will be included in Crump’s standard service offering at no additional charge.

Commenting on the launch, Crump Life senior vice president of growth initiatives, Ron Alexander, said: "InsureNOW is a multi-carrier application, offering insurance producers maximum flexibility by integrating several tools into a single platform. The product ultimately results in improved cycle times, which benefits the clients, producers and companies involved.

"Paper-free submission and connectivity to the National Insurance Producer Registry eliminates the need for extensive paperwork for each new carrier that a financial professional is appointed with. Cases with new carriers may be processed in a fraction of the time," Alexander added.

Crump Life Insurance Services president, Brian Winikoff, said: "Continuing Crump’s role as an innovator, InsureNOW builds on the company’s Life Solutions platform, which was the industry’s first multi-carrier electronic information gathering solution supporting term life insurance.

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"By incorporating technological advances InsureNOW uses our capabilities, along with our business partners’, so producers can save time and focus on the larger, higher-paying premium cases, creating additional revenue opportunities. Additionally, InsureNOW will enable us to introduce new straight-through-processing capabilities for additional product lines in the future," Winikoff added.