Critical illness cover
products in their current form have been available in the US for
almost 20 years.

But despite this and the role
they can play in times of distress, critical illness policies have
attracted little interest, indicates a study undertaken by industry
body the American Association for Critical Illness Insurance and
reinsurer Gen Re.

In total, the study found
that some one million Americans have critical illness cover, a
fraction of the country’s population now approaching 310m
people.

Amounts covered are generally
also not significant, with the study revealing that in 2010 53% of
women and 49% of men buying individual critical illness insurance
policies last year opted for coverage equal to $20,000 or
less.

Indicative of other amounts
of cover bought, the survey found that 22% of men and women
purchased between $20,001 and $30,000 of protection. 13% of men and
11% of women purchased coverage of $50,001 or more.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.