Chubb has rolled out its latest Media Industry Practice for the UK and Ireland for its clients operating in advertising, public relations, brand development and publishing industries.

Aimed at middle market and multinational businesses, the latest addition to Chubb’s existing suite of industry practices brings together its specialist expertise in underwriting, claims management and multinational servicing into one client-focused proposition.

The new practice will be led by head of industry practices Karen Strong. It has been launched in response to segment growth and feedback from key broker partners.

Chubb said that the media industry practice offering comprises a number of coverages for media liability, cyber, property and casualty along with personal accident and travel.

It also includes various value-added services, such as a free legal advice helpline staffed by senior media lawyers.

The Media Industry Practice vision is backed by an enhanced proposition which includes specialist underwriters, dedicated account engineers and Media claims specialists.

The proposition, according to Chubb, also benefits from a bespoke underwriting team headed by Siân Rolfe, UK and Ireland media manager.

Chubb UK and Ireland head of middle market division Sara Mitchell said: “The launch of our new Media Industry Practice demonstrates our commitment to further develop this area of our business and to ensure that we build upon our offering.

“During 2019 we will be looking to expand the team further and to build additional capability to support our growth in this market.”

In December last year, Chubb introduced a new supplemental healthcare insurance product, which will repay consumers for qualifying out-of-pocket expenses.