Chubb has introduced an AI-powered optimisation engine to its international technology platform, Chubb Studio, which is intended for embedded insurance partnerships.
The new functionality leverages AI to assess data and offer tailored insurance products at the point of sale.
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With this engine, Chubb aims to help its collaborators boost customer interaction by ensuring that insurance products match the specific requirements of its clientele.
The studio provides global digital platforms with the ability to integrate insurance offerings into their user journeys using application programming interfaces and software development kits.
The added AI capability is said to merge analytical insights, click-to-engage technology and targeted marketing approaches.
Partners can use these tools to recommend relevant insurance products – such as travel protection, phone damage coverage, or hospital cash and life policies – through campaigns tailored to different customer personas.
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By GlobalDataThe click-to-engage function enables customers to connect with a trusted advisor instantly via video, text or phone when considering complex insurance options.
The platform is said to offer three integration models – Chubb managed, partner managed and a hybrid approach – providing flexibility for partners regarding control and data sharing according to their preferences.
The system continuously tracks campaign results and updates its recommendation algorithms in real time to improve future marketing efficiency.
Chubb chief digital business officer Sean Ringsted said: “The launch of the Chubb Studio optimisation engine represents a significant leap forward in how we empower our digital distribution partners to engage their customers, increase conversion and build financial resilience through highly relevant insurance protection.
“By combining data-driven insights with Chubb’s breadth of products and deep industry and regional market expertise, we are enabling unique insights for our partners, and delivering tailored insurance products and services that drive results.
“This latest Chubb Studio innovation underscores our commitment to providing the latest technology to benefit our digital partners and their customers. It is about delivering customer-first experiences through precision, personalisation, and innovation.”
